Call me Nadejda!
Hey there, I’m a brand designer and Creative Art Director from Bucharest, with over 16 years of experience crafting visual stories that grab attention, spark emotion, and stick in the mind. From day one, I’ve believed in the power of creativity to connect: whether that’s through a bold bottle label, a billboard that stops traffic, or an ad that makes someone laugh mid-scroll. I graduated Graphic Design from National University of Arts in Bucharest and started working right after. First at Cohn&Jansen JWT Romania, then at MRM//McCann Romania, Global Records and Leo Burnett Bucharest. After the pandemics I started freelancing, collaborating with top agencies in Romania (McCann Romania, Leo Burnett Romania, Tuio advertising) and Italy (Ain't Milan). My portfolio includes clients as KFC, Lidl, Coca-Cola, Avon, Asahi Breweries, Untold and many more. Recent Work – Beyond Advertising
After my time at big agencies, I leaned into something different: product and brand creation.
EXPERIENCE
Freelance Creative Art Director and Brand Designer collaborating with Advertising Agencies and Clients across the world
September 2021 - present
Senior Art Director at Leo Burnett Bucharest
August 2019 - August 2021
Senior Art Director at Mainstage the Agency (part of Global Records)
July 2018 - July 2019
Senior Art Director at Ogilvy & Mather
March 2017 - June 2018
Senior Art Director at MRM//McCann
March 2014 - February 2017 (4 years)
Art Director at Cohn & Jansen JWT
October 2010 - February 2014 (3 years 4 months)
Accounts handled include: Asahi Breweries, Ing Bank, Pepsi, Coca-Cola, Fanta, Sprite, KFC, PAUL bakeries, LIDL, Mastercard, Avon, Aqua Carpatica, Ciuc Heineken, BRD Groupe Société Générale
JURY EXPERIENCE
Art Directors Club Awards Barcelona - Print and OOH - 2026
Webby Awards - Web, Online Film & Video, Mobile Sites & Apps Jury, 2017
New York Festivals - Direct Grand Jury, 2016
HONORS AND AWARDS
BRONZE | DOZZ | Omni-Channel Drum, A. INTEGRATED, Profit | GOLDEN DRUM 2025
1st place | DOZZ | Top ADC Romania | April 2025
SILVER | SOCIAL MEDIA SPECIAL MECHANICS | Internetics 2017
BRONZE | SHOPPER EXPERIENCE | Fibra Awards 2017
SILVER | MEDIA: Creative Use of Media | Fibra Awards 2017
SILVER | DIGITAL: WEB | Fibra Awards 2017
SILVER | Sustained Success | EFFIE 2017
SILVER | Seasonal Marketing | EFFIE 2017
GOLD | Mobile Campaigns | Internetics 2016
GOLD | Social Media Special Mechanics | Internetics 2016
GOLD | Social Media Special Mechanics | Internetics 2016
Winner | Social campaigns, political and awareness messages | Internetics 2016
Bronze | Brand Experience | Effie 2016
BRONZE PENCIL | User Generated Conted | ONE SHOW 2016
BRONZE | MEDIA RELATIONS | FIBRA AWARDS 2016
GOLD | SOCIAL MEDIA | FIBRA AWARDS 2016
SILVER | PROMO & ACTIVATION | FIBRA AWARDS 2016
GOLD | RETAILERS | Fab Awards 2016
GRAND PRIX | RETAILERS | Fab Awards 2016
GOLD | PR | Eurobest 2015
SILVER | MEDIA | Eurobest 2015
SILVER | Digital Campaigns | Golden Drum 2015
SILVER | Direct Communication | Golden Drum 2015
SILVER | Social Network and Community | Golden Drum 2015
SHORTLIST | DIRECT | Cannes Lions 2015
SHORTLIST | MEDIA | Cannes Lions 2015
SHORTLIST | PR | Cannes Lions 2015
Best Interactive Campaigns | INTERNETICS 2014
GOLD | David VS Goliath | EFFIE 2012
Helped MRM win Agency Of The Year @ Internetics (2017)
Helped KFC win Most Creative Client of the Year @ Internetics (2017)
Helped McCann Worldgroup win Agency of the Year @ Fibra Awards (2017)
Helped McCann win Agency of Year @ Effie (2017)
Helped MRM//McCann win Agency Of The Year @ Fibra Awards (2016)
Helped MRM win Agency Of The Year @ Internetics (2016)
Helped KFC win Client of the Year @ Internectics (2016)
Helped McCann win Network Of The Year @ Golden Drum (2016)
Helped MRM//McCann win Agency Of The Year @ Golden Drum (2015)